In today’s world, the internet is the most important source for hotels to acquire customers. Therefore, hotels need to pay more attention to their online presence than ever before. A significant part of this presence consists of online reviews and customer ratings. Negative rating on the internet can greatly reduce profitability and the reputation of a hotel. There are several smart ways to improve your hotel ratings with decorative lighting. Let’s have a look at some lighting tips that will help you to get right appearance!
Understanding How Lighting Influences Customer Perception
One of the main reasons people leave negative reviews is because they perceive the hotel as unsafe or unpleasant. When using lighting to improve your hotel ratings, you can directly change this impression by understanding the connection between lighting and guests desired sense of personal security.
People are afraid of the unknown and it is normal for them to be concerned about darkness caused by inadequate lighting. Insufficiently lit parking lots can be a source of worry not only in terms of fear of darkness but also in terms of accidents like falls or visibility issues. A poorly lit exterior of a building is also a significant hint to guests that the hotel does not meet standards. It creates the impression that the hotel has something to hide and increases the feeling of insecurity.
If You’re Unsure about Light Levels
The appropriate light level is one of the key factors in achieving proper lighting. Insufficient light can be a problem, just as excessive light can be. For example, in a hotel room, the lighting level should be around 150 lux, while in hotel corridors, 100 lux is sufficient. If you are unable to measure the light level or unsure about it, you can use your preference for a little more light. A little brightness is better than darkness.
In hotel restaurants, the light level should be lower.
Flexible Room Lighting Solutions
Hotel rooms can be used for various purposes such as work, relaxation, reading, and romance. They should be adequately bright for work purposes and sufficiently dim for relaxation. Therefore, it is important for guests to have the ability to control the lights according to their preferences. Good room lighting helps increase the customer satisfaction. Poor room lighting is the surest way to obtain negative customer reviews.
Utilize Heat-Free Lighting Solutions
Using LED lighting or LED bulbs are efficient in terms of illuminating without any heat loss. This prevent excessive heating of a smaller area in the hotel. LED lighting also offers a better color temperature scale, allowing you to get the right color temperature for different areas of the hotel.
Use Dim Lighting in Hotel Restaurants
Dimming the lighting to low levels in a restaurant helps create a more relaxing atmosphere. Dim lights are considered relaxing or romantic and encourage customers to linger a bit longer in the restaurant. For this purpose, light sources with a low color temperature (2700K-3000K) that are dimmable should be used.
